Wifi Monetization

Wifi captive portals are a powerful way to boost wifi monetization with minimal effort and investment. There’s never been an easier way to create a new stream of revenue.

Create a Profit From Your Public Wifi

Wifi is no longer a luxury but a necessity in a fast-paced world. Today wifi is widely available and you can use it for free across millions of businesses around the world. However, offering free wifi leaves little room for monetization. For businesses who expect more from their wifi, there is an all-in-one platform designed to help you quickly monetize your wifi network. Known as a captive portal, this wifi monetization solution is a smart way to authenticate users on your wireless network. It also acts as the face of your brand and offers endless opportunities to reach out and connect with customers.

How does a Captive Portal Work?

A captive portal is essentially a page that guests see when attempting to connect to your wifi network’s access point. This software implementation is designed to allow users to complete authentication themselves instead of leaving the connection open and available to everyone all of the time. This method allows businesses to continue offering free wifi but only after the user has accepted the “terms and conditions.” You can also choose to allow users access to your internet connection after they complete a certain beneficial action, such as liking your Facebook page.

Ways to Monetize Free Wifi Using a Captive Portal

An increased demand for wifi has driven many service providers to make changes to their existing wifi networks. With the right monetization strategies, there are plenty of opportunities to turn a free wifi network into a revenue generator. Here are just a few simple ways to monetize free wifi using a captive portal:

Advertisements

Use a captive portal as a way to advertise your business. Advertisements can be displayed in the form of banners or other types of static ads. In order for a user to access your wifi, they must view these ads which showcase your business, boosting the user’s familiarity and knowledge of your brand.

Surveys

Surveys are an excellent way to learn more about your customers while collecting important data such as names and email addresses. A survey can also provide you with valuable feedback about your customers experience with your products or services.

SMS Verification

By asking for your customers phone numbers, you can better capitalize on your free wifi access. Use the list of verified phone numbers to further develop your marketing efforts.

Video Ads

In addition to traditional banner advertisements, also consider playing video ads. By requiring users to watch a brief 15 to 30 second video before gaining access to your wifi, you can increase user engagement and achieve higher ad revenue.

Social Media Logins

Most mobile applications today offer the ability to sign in with your social media account. Take advantage of this technology by allowing your customers to verify their information by signing into their social media. You can then capture valuable data to use in targeted campaigns.

Advertise & Promote

This wifi monetization solution is a smart way to authenticate users on your wireless network. It also acts as the face of your brand and offers endless opportunities to reach out and connect with customers.

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